Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernautWe live in an era when business cycles are measured in months not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas empower all your employees to be creative and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs entrepreneurs and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple backed by proven results.Empowers individuals teams and organizations to meet creative challenges posed by the marketplaceTurns the mystery of creativity into a simple-to-use processShows how creativity can be used for everything from innovative game-shifting breakthroughs to incremental advances and daily improvements to business processesOffers dozens of practical exercises thought-starters workouts to grow creative muscles and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.#8 New York Times Bestseller (Hardcover Business)#2 Wall Street Journal Bestseller (Hardcover Business)#9 Wall Street Journal Bestseller (Hardcover Nonfiction)#9 Washington Post Bestseller (Nonfiction Hardcover)#1 USA Today Bestseller (Money)#10 Publishers Weekly Bestseller (Nonfiction)
Q&A with Author Josh Linkner
Author Josh Linkner Why is creativity in the workplace so important?
Hardcover: 256 pages

Publisher: Jossey-Bass; 1 edition (February 22 2011)

Language: English

ISBN-10: 0470922222

ISBN-13: 978-0470922224

Product Dimensions: 6.1 x 0.9 x 9 inches

Shipping Weight: 1 pounds