A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

To get a great answer you need to ask the perfect question. Warren Berger revives the lost art of questioning.In this groundbreaking book journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple under-appreciated tool--one that has been available to us since childhood. Questioning--deeply imaginatively beautifully--can help us identify and solve problems come up with game-changing ideas and pursue fresh opportunities. So why are we often reluctant to ask Why?Berger's surprising findings reveal that even though children start out asking hundreds of questions a day questioning falls off a cliff as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry questioning isn't encouraged--and in fact is sometimes barely tolerated.And yet as Berger shows the most creative successful people tend to be expert questioners. They've mastered the art of inquiry raising questions no one else is asking--and finding powerful answers. The author takes us inside red-hot businesses like Google Netflix IDEO and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists teachers entrepreneurs basement tinkerers and social activists who changed their lives and the world around them--by starting with a beautiful question.

Paperback: 272 pages

Publisher: Bloomsbury USA; Reprint edition (September 13 2016)

Language: English

ISBN-10: 1632861054

ISBN-13: 978-1632861054

Product Dimensions: 5.6 x 0.8 x 8.3 inches

Shipping Weight: 9.6 ounces