The Invisible Gorilla

In this popular best seller Christopher Chabris and Daniel Simons creators of one of psychology's most famous experiments use stories from our daily lives and scientific findings to demonstrate an important truth: our minds don't work the way we think they do. We think we see the world and ourselves as we really are but we're actually missing quite a lot - and incorrectly assuming a whole lot more. Chabris and Simons reveal how five pervasive and common illusions of attention perception memory and reasoning often get us into trouble - and can even have deadly consequences. The authors explain why we consistently buy into illusions and what we can do to defend ourselves against their sometimes-disastrous results. This book provides a new way to think about our own minds and offers us startling and fresh insights into the minds of others.

Hardcover: 306 pages

Publisher: MJF Books; !st edition (January 1 2010)

Language: English

ISBN-10: 1606711555

ISBN-13: 978-1606711552

ASIN: B009QTTYCQ

Package Dimensions: 8.6 x 5.7 x 1 inches

Shipping Weight: 12 ounces